White-Label & Reseller Partnerships
Put the Dark Water operating system in front of your clients under your brand. One isolated tenant per business, per-tenant economics, and a share of the monthly subscription for as long as it runs.
White Label
Your brand on our entire platform.
Revenue Share
A share of every tenant’s monthly subscription, for as long as it runs.
Multi-Tenant
Every client is an isolated tenant, managed from one console.
Four Kinds of Firm, One Gap in Common
You already have the relationship. You just cannot run the software underneath it.
Agencies
Strong on brand, media, or content, thin on production engineering and platform operations. Stop subcontracting to whoever is free, and stop losing the ongoing relationship to whoever runs the software.
Consultants
You diagnose the revenue problem and then hand the client a vendor list. Bring implementation inside the engagement instead, without hiring a delivery team.
MSPs & IT firms
You already hold the infrastructure relationship. Marketing sites and analytics keep landing on your desk. Take them properly rather than reluctantly.
Brokers & advisors
Practice brokers, franchise developers, private equity operating partners, and insurance advisors who are asked for a digital referral several times a quarter.
How the Money Works
We publish the mechanics, not the percentages. Rates are set per agreement and depend on tier, involvement, and volume.
You are paid on setup and on the subscription
Two components. A one-time share of the setup fee when the tenant signs, and an ongoing share of that tenant’s monthly subscription for as long as it runs. The second is where partner income actually accumulates.
Your rate scales with what you carry
A name and an introduction earns one rate. Running discovery, sitting in the client calls, or handling first-line support earns progressively more. Partners who deliver under their own brand keep the largest share because they carry the most.
Registration protects the referral
Submit a lead and it is registered to you for ninety days from the first qualified conversation. If a registered prospect comes to us independently inside that window, it is still yours.
Recurring share does not expire
There is no twelve-month cliff. As long as the tenant is active and the partner agreement is current, your share of that MRR continues. Plan upgrades and additional locations count too.
Paid monthly, on collected revenue
Statements post on the first business day of each month, itemized by tenant and plan, against subscription invoices we have actually collected. You see the same ledger we do.
What the Referral Is WorthBase rates
Setup fees you are sharing in
Charged once at signature: $499 on DW Essential, $999 on DW Business OS, $1,999 on DW Industry Pro, quoted on DW Enterprise.
Monthly subscription you are sharing in
DW Essential $249/mo, DW Business OS $499/mo, DW Industry Pro $799/mo, DW Enterprise from $1,500/mo — per tenant, every month.
Why the recurring side matters
A single tenant pays a partner every month for as long as it runs. A handful of them outweigh a steady stream of one-time referrals, and the plan ladder raises the base without a new sale.
No pipeline quotas
There is no minimum to stay in the program at the entry tier. Send one referral a year or one a week.
Specific revenue-share percentages are set in the partner agreement. Ask on the first call and you will get a number, not a range.
Three Ways to Work With Us
Move up whenever it suits you. Nobody is pushed.
Referral Partner
You make the introduction. We do everything else — discovery, proposal, delivery, support — and keep you informed at each stage. Your name stays on the relationship and you are copied on the outcome.
No commitment, no quota
Sign once, refer whenever.
Setup and subscription share
Both components, base rate.
Certified Partner
You run discovery and stay in the client relationship. We deliver alongside you, visible as a named specialist. Certification is a two-day working session plus one supervised engagement.
Higher rate on both lines
You carry more, you keep more.
Named delivery lead
The same person on every engagement.
White-Label Partner
Our platform under your brand. Multi-tenant console, your logo, your domains, your invoices. We are invisible to your client and you own the commercial relationship entirely.
Wholesale pricing
You set your own retail margin.
Volume commitment applies
Reviewed annually, agreed up front.
From First Call to First Payout
Most partners are registering leads inside two weeks.
Fit call
Forty-five minutes on your client base, where the gaps are, and which tier makes sense. You get the actual rate schedule on this call, not after a qualification sequence.
Agreement
A short partner agreement covering rates, registration, confidentiality, and how either side exits. Two pages of substance, no exclusivity, no non-compete on your existing work.
Enablement
Console access, a scoping worksheet, pricing sheets, objection handling, and a recorded walkthrough of a real engagement from proposal to launch. Certified and white-label tiers add a working session.
First registration
Register the lead, we scope it within 48 hours, and you decide how visible you want to be on the call. Payouts begin on the first statement after the engagement is collected.
The Support Behind the Referral
A partner console
Registered leads, engagement status, client health, and your ledger in one place. Multi-tenant, so one login covers every client you have introduced.
See the platform →Scoping in 48 hours
Send us the notes from your call and we return a scoped, priced proposal in your format within two business days. You present it or we do — your choice.
Review pricing →Material you can show
Ninety design directions, a live walkthrough of the platform, and a scoped written proposal in your format. We will join the call and answer the technical questions ourselves.
See the method →Delivery you can watch
Weekly demos on a live staging URL. You are invited to every one. No black-box periods where you cannot answer your own client’s question.
How a build runs →Escalation that answers
A named delivery lead and a partner escalation path with a stated response time. You never chase a shared inbox on behalf of your client.
Platform & hosting →Vertical playbooks
Dental, roofing, HVAC, legal, medical, logistics, and SaaS. Benchmarks, objection patterns, and conversion baselines you can quote in a first meeting.
Browse industries →Which Side Suits You
Hand it over cleanly
Zero delivery obligation
You never touch scope, timelines, or support tickets.
We contract with the client
Our paper, our liability, our collections risk.
Lower share, no overhead
The right choice if digital is adjacent to your core business.
Own the whole relationship
Your brand, front to back
Console, reports, domains, and invoices carry your identity.
You set retail pricing
We quote wholesale. The margin decision is yours.
You carry first-line support
Higher share, real responsibility, and a volume commitment.
The Practical Questions
No, and it is written into the agreement. Registered accounts are yours for as long as the agreement is current, including expansion work and renewals. If a registered client approaches us directly, we route the conversation back through you.
They are set in the partner agreement and vary by tier, by whether you carry discovery or support, and by volume. We do not publish them because a single number would be wrong for most partners. You get the full schedule on the first call, before you sign anything.
No. Keep your existing vendors and your in-house team. Most partners start by sending us the work they would otherwise decline, then move more over once they have watched a delivery run.
Nothing is owed and nothing is lost. The registration stays live for ninety days, and if the prospect returns later with the same need, we honour the original registration.
Usually not. White-label carries a volume commitment and first-line support responsibility, so we want one tenant onboarded together first. Most partners reach that tier within two or three accounts.
Thirty days written notice, either direction. Recurring payouts on tenants already referred continue through a defined wind-down period, and no business is ever held hostage to a partner dispute.
Ready to put your clients on the system?
Bring us one business you already advise. We’ll show you the tenant, the plan, and exactly what the recurring share looks like.